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Professional Development Program (PDP)

Course Details

- Course Description

Title: Franchising in the Hospitality Industry

Singapore (July 28 - 30, 2008)
Course Cost US $1,931
- CLOSED

Brussels, Belgium (July 10 - 12, 2008)
Course Cost €1,645 Apply Online*

Course Focus:

The course is designed to provide a better understanding of franchising in the hospitality industry from a managerial perspective. The objective is to examine franchising from different points of view to get a full scope of the franchising concept. We will discuss the reasons to use franchising as a growing strategy, the advantages and disadvantages of franchising from the points of view of the franchisor and the franchisee, and the criteria that should be considered when buying a franchise. We will also analyze managing a franchise organization, managing the franchisor-franchisee relationship, and dealing with franchisor-franchisee conflicts.

Key Benefits:

Using a combination of lectures, exercises, case studies of leading lodging, restaurant, and service companies currently franchising, and a franchising project, participants will gain a deeper understanding of the franchising formula

Topics Include:

  • Franchising: the big picture

  • Trends in the franchising industry

  • Franchising in the hospitality industry

  • Franchisor: growing your business using the franchising formula

  • Franchisee: using franchising to be your own business

  • Legal issues in franchising: UFOCs

  • Franchising contracts: fees and royalties, industry trends

  • Franchisability: success factors of a franchisable business

  • Managing franchisor-franchisee relationships and conflicts

  • Franchising Project: develop a real franchising project

Faculty

  • Ramon Diaz-Bernardo, Ph.D., Professor, Singapore, (July 28 - 30, 2008)

  • Ramon Diaz-Bernardo, Ph.D., Professor of Marketing: Brussels, Belgium, (July 10 - 12, 2008)

Level

View Course Schedules by Location

PDP Schedule for Singapore July 2008

PDP Schedule for Singapore January 2009

PDP Schedule for Brussels, Belgium*

PDP Schedule for Ithaca, New York*

*You will be re-directed to the School of Hotel Administration website of Cornell University

View All Singapore Courses (Alpha Order)

Apply Now
PDP January 2009 online application
Download an application to submit via postal mail or email to cni-execed@ntu.edu.sg

PDP Application forms
January 2009 PDP Application
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