Title: Franchising in the Hospitality Industry
Singapore (July 28 - 30, 2008)
Course Cost US $1,931
- CLOSED
Brussels, Belgium (July 10 - 12, 2008)
Course Cost €1,645
Apply Online*
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Course Focus:
The course is designed to provide a better understanding of
franchising in the hospitality industry from a managerial
perspective. The objective is to examine franchising from different
points of view to get a full scope of the franchising concept. We
will discuss the reasons to use franchising as a growing strategy,
the advantages and disadvantages of franchising from the points of
view of the franchisor and the franchisee, and the criteria that
should be considered when buying a franchise. We will also analyze
managing a franchise organization, managing the
franchisor-franchisee relationship, and dealing with
franchisor-franchisee conflicts. |
Key Benefits:
Using a combination of lectures, exercises, case studies of leading
lodging, restaurant, and service companies currently franchising,
and a franchising project, participants will gain a deeper
understanding of the franchising formula |
Topics Include:
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Franchising: the big picture
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Trends in the franchising industry
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Franchising in the hospitality industry
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Franchisor: growing your business using the
franchising formula
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Franchisee: using franchising to be your own
business
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Legal issues in franchising: UFOCs
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Franchising contracts: fees and royalties,
industry trends
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Franchisability: success factors of a
franchisable business
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Managing franchisor-franchisee relationships and
conflicts
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Franchising Project: develop a real franchising
project
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Faculty
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Ramon Diaz-Bernardo, Ph.D., Professor, Singapore,
(July 28 - 30, 2008)
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Ramon Diaz-Bernardo, Ph.D., Professor of
Marketing: Brussels, Belgium, (July 10 - 12, 2008)
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Level
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View Course Schedules by Location
PDP Schedule for Singapore
July 2008
PDP Schedule for Singapore
January 2009
PDP Schedule for Brussels, Belgium*
PDP Schedule for Ithaca, New York*
*You will be re-directed to the School
of Hotel Administration website of Cornell
University |
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View All Singapore Courses (Alpha Order) |
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