Title: Marketing Management
Singapore (January 11-13, 2010)
Course Cost
US$2,500 -
Apply online
Ithaca, New York, U.S.A. (June 28-30, 2010)
Course Cost US$1,895
Apply Online*
|
Course Focus:
This course offers participants a basic but thorough understanding
of marketing as it applies to hospitality businesses. Through class
discussions, case studies, and real-life examples, participants will
learn to apply key marketing principles to solve hospitality
marketing problems and take advantage of new opportunities. This
course is directed towards hospitality executives, entrepreneurs,
and others who want a fundamental understanding of hospitality
marketing. Participants who will benefit especially from this course
are those who have not recently attended a hospitality marketing
course, non-marketing executives, those who wish to move to the
marketing area, and those looking for a basic refresher course. |
Key Benefits:
Understand key marketing management concepts and principles.
Learn a disciplined approach to the analysis and management of
hospitality marketing challenges. Apply the ideas, concepts, and
principles to your business to develop innovative and profitable
strategies and programs. |
Topics Include:
-
Market segmentation: Identify and analyze
customer groups.
-
Target marketing: Select and attract key markets.
-
Competitive analysis: Understand how to create
and defend your unique position in the marketplace.
-
Positioning: Find your unique place in the
customer's mind.
-
Market research: Identify the most effective mix
of tools for understanding the needs of your target audience.
-
Consumer behavior: Understand what drives
decision making.
-
Product: Define the most valuable product/service
mix for your target audience.
-
Pricing: Create and capture the most value.
-
Promotion: Develop the optimal integrated
communication strategy.
-
Distribution: Build and manage the most effective
and efficient channel strategy
|
|
Faculty
-
Ramon Diaz-Bernardo, Professor:
Instituto de Empresa Business School (January
11-13, 2010)
-
Lisa Klein Pearo, D.B.A., Assistant Professor:
Ithaca, New York, U.S.A., (June 28-30, 2010)
|
Level
|
View Course Schedules by Location
PDP Schedule for Singapore
January 2010
PDP
Schedule for Singapore July 2010
PDP Schedule for Ithaca, New York*
*You will be re-directed to the School
of Hotel Administration website of Cornell
University |
|
View All Singapore Courses (Alpha Order) |
|
|
