Course Focus:
This course provides a state-of-the-art review of major concepts,
tools, and trends in new product innovation for the hospitality
industry. A New Product is a loosely used term and can be defined as
a new good, service, or a good-service bundle previously not
available to the customer. From the perspective of a specific firm,
a new product can also be defined as an offering it has not produced
before. This course will discuss why it is necessary for hospitality
firms to establish effective product development processes for their
long-term survival and growth in a highly competitive marketplace.
We will discuss major trends such as continuous and disruptive
innovation; customer experiences, customer choice analysis,
concurrent engineering, time-based competition, mass customization,
and so on. The format of the course involves case studies, readings,
class discussions, and a series of hands-on exercises and
demonstrations. The class will contain examples from hotels,
restaurants, resorts, and a variety of hospitality businesses. |
