The Programs

Title: Strategic Hospitality Management

Singapore (January 18-20, 2010
Course Cost US$2,500 - Apply online

Course Focus:

Good strategy creation and execution are the key ingredients in a firm’s recipe for success. This course focuses on how managers can guide their hotels in the formulation, implementation and evaluation of strategies. Our goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors. Attention is given to strategies for building competitive advantage and generating superior value for customers. While readings and lecture are essential to provide foundation, effective strategic decision-making requires learning by active problem-solving; hence our emphasis will be on translating concepts into action through the case method and experiential exercises.

Key Benefits:

This course is designed to improve participants’ skills in thinking strategically about the formulation and implementation of strategies to create value and competitive advantage. Understand key strategic management concepts and ideas. Learn from case analysis of various hospitality firms and application exercises. Apply analytical tools to your own hotel to refine your own strategic direction and competitive positioning.

Topics Include:

• The strategic management process

• Strategic planning and strategic thinking

• Analyzing the industry and key stakeholders

• Competitor analysis and strategic groups

• Developing competitive advantage and the value chain

• Direction setting and the creation of a vision

• Effective execution and organizational design

• Building control systems for effective evaluation of operating performance

• Reinvention for competitive success

Faculty

• Toh Thian Ser, Ph. D., Adjunct Associate Professor: Singapore, (January 18-20, 2010)

Level

View Course Schedules by Location

PDP Schedule for Singapore January 2010

PDP Schedule for Ithaca, New York*

*You will be re-directed to the School of Hotel Administration website of Cornell University