The Programs

Title: Strategic Information Systems for Hospitality Professionals

Course Focus:

This course is designed to provide the hospitality professional with the concepts and information needed in today's technical business environment to make cost and strategic effective decisions on information system investments. Key concepts introduced will include 1) Network Economics, which will help to explain why the Internet has become such a powerful on dominant technology in our industry, 2) Data Economics, which will introduce the principle of asset value in data and how this asset has become critical in today's competitive hotel environment, and 3) Information Systems Strategy, which will look at how today's information systems are not only impacting corporate strategies, but also informing them.

The course will be taught as a series of presentations and case discussions.
 

Key Benefits:

Every manager in every industry must be informed about the dynamically changing business environment that dictates one be introduced to the fundamental theories and concepts that effect competition today. This course will provide students will a fundamentally new view of the world which will forever affect the way they plan and set direction for their firm.

Topics Include:

• Network Economics and how the Internet and other technologies are revolutionizing the way business is conducted.

• Data Economics which will explain how the continued improvement a computer performance and value is changing the way businesses look at the value of the data they create and the strategic potential of this growing asset.

• Information Systems Strategy which will review the fundamentals of business strategy and focus on the growing role that information and communications technologies are having on strategic thinking.

Faculty

• Roy Alvarez,, Singapore, (January 15 - 17, 2009)

Level

View Course Schedules by Location

PDP Schedule for Singapore January 2009

PDP Schedule for Singapore July 2009

PDP Schedule for Brussels, Belgium*

PDP Schedule for Ithaca, New York*

*You will be re-directed to the School of Hotel Administration website of Cornell University