Title: Strategic Pricing for Hotels: Leveraging Consumer and
Marketing Knowledge to Enhance Revenue
(formerly Strategic Pricing for Hotels: Revenue Enhancement
through Pricing)
Singapore (August 3 - 5, 2009)
Course Cost
US$2,500
- CLOSED
Ithaca, New York, U.S.A. (July 6 - 8, 2009)
Course Cost US$1,895
Apply Online*
Brussels, Belgium (July 13 - 15, 2009)
Course Cost €1,745
Apply Online*
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Course Focus:
Strategic pricing involves an understanding of market segmentation,
advertising, consumer psychology, market research, value creation,
accounting, and revenue management. The format of the class involves
class discussion, case studies and lecture. The course does involve
simple mathematical analysis using Excel. More advanced pricing
techniques used by industry are discussed in general terms. |
Key Benefits:
Learn techniques to increase revenue by better understanding
customers and how they make decisions. Learn also how to incorporate
pricing decisions into the overall strategy of the firm. |
Topics Include:
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What is price and how to change prices
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Components of value and how to increase the
perceptions of value in order to earn higher prices
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How to use consumer research to determine
consumers’ willingness to pay
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Consumer psychology and decision making and how
firms can use this knowledge to make better pricing decisions
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How to understand market positioning and the
competitive framework within which the firm operates
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How to easily explain the concepts of revenue
management to others in your firm
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High-level interviews with key industry
executives involved in pricing
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Faculty
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Stowe Shoemaker, Ph.D., Associate Dean and
Professor: Singapore, (August 3 -
5, 2009)
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Stowe Shoemaker, Ph.D., Associate Dean and
Professor: Ithaca, New York, U.S.A., (July 6 - 9, 2009)
-
Stowe Shoemaker, Ph.D., Associate Dean and
Professor: Brussels, Belgium, (July 13 - 15, 2009)
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Level
* Those who have completed “Strategic Pricing and Revenue
Management for Hotels” in previous years should not enroll in this
course due to significant overlap of course material. |
View Course Schedules by Location
PDP Schedule for Singapore
July 2009
PDP Schedule for Brussels, Belgium*
PDP Schedule for Ithaca, New York*
*You will be re-directed to the School
of Hotel Administration website of Cornell
University |
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View All Singapore Courses (Alpha Order) |
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