Dr. Bill Carroll is a Senior Lecturer at the School of Hotel
Administration. He teaches courses in economics, yield management
and marketing distribution. He is also CEO of Marketing Economics, a
consulting firm specializing in travel industry pricing,
distribution, yield management and strategic planning. Dr. Carroll
holds a B.A. degree in economics from Rutgers, an M.S. in labor
studies from the University of Massachusetts, and a Ph.D. in
economics from Penn State.For over 25 years Dr. Carroll held a
variety of senior positions in the travel industry. He was the
Division Vice President for Global Marketing Planning at Hertz where
he was responsible for global pricing, yield management, marketing
information systems, and counter sales. He implemented the first
decentralized yield management system in the car rental industry and
a comprehensive Executive Information System (EIS) that gained
national recognition. Following Hertz, Dr. Carroll served as the
Global Vice President for Reed Elsevier’s Travel Group which
included responsibility for Travel Weekly, the Hotel and Travel
Index, the Official Hotel Guide, and the Official Meetings and
Facilities Guide. He was also responsible for production and data
base systems and the migration of information products to electronic
distribution.
As CEO of Marketing Economics, Dr. Carroll works with a variety of
clients across the travel industry including global distribution
systems, hotel service companies and travel intermediaries. He also
works closely with PhoCusWright, Inc. a travel industry research,
consulting and publishing company where he has written a number of
reports and articles. His most recent report covered the evolution
of hotel distribution and its impact on major chains and
intermediaries.
Prior to his work in the travel industry, Dr. Carroll was an
Assistant Professor of Economics at Drew University where he taught
courses in econometrics, public finance, labor and environmental
economics. He also served as a member of the economics staff at AT&T
where he was an expert witness before state regulatory bodies and
prepared filings on pricing and forecasting with the Federal
Communications Commission.
Dr. Carroll has written numerous academic and popular-press
articles on economics and travel industry topics. In addition to
his business and academic career, Dr. Carroll is a retired U.S. Army
Lieutenant Colonel and was a university lacrosse coach for over 10
years. |
