| Gerard has acquired extensive international hotel and resort management experience over the last 26 years. Prior to setting up his management consultancy practice in 1989, he held positions as general manager, financial controller, administrator and internal auditor with various hotel, resort and food and beverage organizations in Singapore, Indonesia, Malaysia and the USA. As principal consultant of Gonzales & Associates and Chairman of G&A Consultants Pte Ltd, he oversees and consults in the areas of strategic planning and marketing, asset management, organizational development and customer value management with several hospitality operations in Singapore, Malaysia and Indonesia. Gerard is Adjunct Associate Professor at the Nanyang Business School, Nanyang Technological University (NTU) and teaches marketing at the undergraduate and postgraduate levels. He is active in executive education and conducts finance and marketing workshops for Nanyang Business School’s Executive Development Program. He has also co-authored a chapter in the book “Business Opportunities in the Philippines” published by NTU and Prentice Hall. Gerard holds an MBA (1996) and a bachelor's degree in accountancy (1978). He attained his Certified Hotel Administrator (CHA) title from the Educational Institute of the American Hotel & Lodging Association in 1989, while working as vice-president and general manager of the Hollywood Palm Hotel in Hollywood, California, USA. In 1996, he was awarded the Singapore Tourist Promotion Board Gold Medal Award and The Raffles Hotel Book Prize for outstanding performance in Nanyang Business School’s MBA (Hospitality & Tourism) program.
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