Primary Research Focus
Product-Service Design and Development, Customer Choice Modeling,
Marketing/Operations Interrelated Issues, Supplier Selection
Strategies Quality and Process ImprovementPublications
"Hotel Security: Guest Preferences and Willingness to Pay" Feickert,
J., Verma, R., Plaschka, G., Dev, C.,(Cornell Quarterly, August
2006) "Using Market-Utility-Based Approach to Designing Government
and Public Services: Case Illustration from United States Forest
Service" Verma, R., Louviere, J., Burke, P., (Journal of Operations
Management 2006.)
A Recent Publication
"Unlocking the Secrets of Customers' Choices" A CHR Report.
Courses Taught
Spring 07:
HA603 - Quality and Process Improvement
Fall 06:
HA301 - Service Operations Management Academic Degrees
Ph.D., University of Utah
M.S., University of Utah
B.Tech., Indian Institute of Technology
Industry Involvement
Product/service design and process improvement projects sponsored by
a number of corporations and not-for-profit/government organizations
including Siemens, General Growth Properties, Hospitality Sales and
Marketing Association International (HSMAI), United States Forest
Service and others. |
