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Stowe ShoemakerDonald Hubbs Professor and Associate
Dean of Research, University of Houston, C.N. Hilton College |
Dr. Stowe Shoemaker
is a member of the Executive Education faculty at the Cornell
University School of Hotel Administration. Dr. Shoemaker teaches
Strategic Pricing for Hotels: Leveraging Consumer and Marketing
Knowledge to Enhance Revenue, Customer Relationship Management and
Frequency Marketing, Strategic Marketing for Hotels and Restaurants,
and Customer Attitudes and Behaviors: Understanding Your Market. His
research interests include the antecedents and consequences of
consumer loyalty, loyalty programs, and strategic pricing and
revenue management.
Dr. Shoemaker is also the Donald Hubbs Distinguished Professor at
the University of Houston’s Conrad Hilton College of Hotel and
Restaurant Management. He holds a PhD from Cornell University in the
School of Hotel Administration.
Prior to moving to the University of Houston, Dr. Shoemaker taught
at the University of Nevada, Las Vegas. Courses currently taught
include strategy, basic statistics, consumer behavior, research
methods, multivariate statistics, and services marketing.
Dr. Shoemaker’s research has won numerous awards, and has appeared
in the Journal of Revenue and Pricing Management, Journal of Travel
Research, Cornell Hotel and Restaurant Administrative Quarterly,
International Journal of Hospitality Management, International
Gaming and Wagering Business, Journal of Restaurant and Foodservice
Marketing, and Harvard Business School Case Study He has also
published two textbooks on hospitality marketing. One is titled
Marketing Leadership in Hospitality and Tourism: Strategies and
Tactics for a Competitive Advantage (co-authors: Robert Lewis and
Peter Yesawich,) and the second is Marketing Essentials in
Hospitality and Tourism: Foundations and Practices (co-author
Margaret Shaw.) Both books are published by Prentice Hall. He is
currently working on a third textbook for Prentice Hall with a
working title of Pricing and Revenue Management in Service Industry.
His web site is www.stoweshoemaker.net |
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