Since earning his PhD, Dr. Shoemaker has worked with major international hotel firms on customer loyalty and pricing issues. He has extensive experience in the hospitality industry, working for both an independent hotel in Vermont and a hospitality consulting firm in Southern California. Major clients while working in the research business included Taco Bell, Foodmaker (Jack-in-the-Box), Marriott Corporation (all divisions), Stuart Anderson's Black Angus, Carl's Jr., Baker's Square Restaurants, and Bob Evans Farms Restaurants. Dr. Shoemaker is well versed in all aspects of project management-from research design, questionnaire development, and data collection to analysis and the final written report.
Dr. Shoemaker's research interests include the antecedents and consequences of consumer loyalty, loyalty programs, and strategic pricing and revenue management. His research has appeared in the Journal of Pricing and Revenue Management, Journal of Travel Research, Cornell Hotel and Restaurant Administration Quarterly, International Journal of Hospitality Management, International Gaming and Wagering Business, and Journal of Restaurant and Foodservice Marketing. The recipient of numerous research awards, Dr. Shoemaker is co-author of a Harvard Business School case study on Hilton HHonors. In October 2006, his textbook on hospitality marketing with Robert Lewis and Peter Yesawich was published by Prentice Hall.
