FAQs|Contact Us|Search
Home The Programs Admissions Preparation Guide Events About Us

The Programs

Overview
MMH
Ph.D.
PDP
Program Calendar July 2008
Program Calendar January 2009
Course Details
Program Calendar
Courses
Faculty
Daily Schedule
Download PDP Brochure
Application
Preparation Guide
Participants
FAQs
Enquiries
 
GMP
Online Program
Custom Program

Professional Development Program (PDP)

Course Details

- Faculty

Stowe Shoemaker

Associate Dean and Professor
University of Houston

Academic Interests
Loyalty marketing, marketing research, behavioral decision theory, and general consumer behavior. Teaches marketing strategy, consumer behavior, services marketing, and mathematics of casino games. Teaches seminars in relationship and loyalty marketing, marketing research, and services marketing.

Background and External Interests
Dr. Stowe Shoemaker is the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College. He joined the faculty there in 2004 as the associate dean of research. Prior to moving to Houston, Dr. Shoemaker was an associate professor at the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

Since earning his PhD, Dr. Shoemaker has worked with major international hotel firms on customer loyalty and pricing issues. He has extensive experience in the hospitality industry, working for both an independent hotel in Vermont and a hospitality consulting firm in Southern California. Major clients while working in the research business included Taco Bell, Foodmaker (Jack-in-the-Box), Marriott Corporation (all divisions), Stuart Anderson's Black Angus, Carl's Jr., Baker's Square Restaurants, and Bob Evans Farms Restaurants. Dr. Shoemaker is well versed in all aspects of project management-from research design, questionnaire development, and data collection to analysis and the final written report.

Dr. Shoemaker's research interests include the antecedents and consequences of consumer loyalty, loyalty programs, and strategic pricing and revenue management. His research has appeared in the Journal of Pricing and Revenue Management, Journal of Travel Research, Cornell Hotel and Restaurant Administration Quarterly, International Journal of Hospitality Management, International Gaming and Wagering Business, and Journal of Restaurant and Foodservice Marketing. The recipient of numerous research awards, Dr. Shoemaker is co-author of a Harvard Business School case study on Hilton HHonors. In October 2006, his textbook on hospitality marketing with Robert Lewis and Peter Yesawich was published by Prentice Hall.


Publications
Articles published in Cornell Hotel and Restaurant Administrative Quarterly, Journal of Travel Research, Journal of Restaurant and Foodservice Marketing, International Journal of Hospitality Management, and Casino Journal. Twice awarded the VNR Research Award for the best published article in the Hospitality Field.

Apply Now
PDP January 2009 online application
July 2009 online application
Download an application to submit via postal mail or email to cni-execed@ntu.edu.sg

PDP Print Application forms
January 2009 PDP Application
July 2009 PDP Application
Back to top

Home|The Programs|Admissions|Preparation Guide|About Us
© Copyright 2006 Cornell Nanyang Institute of Hospitality Management. All rights reserved.