The Programs

Program Calendar July 2009

Program Calendar

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Preparation Guide

Professional Development Program (PDP)

Course Details

- Program Calendar
- Course Schedule for Singapore
- July 2009

Deadline extended up to 18th June
Save US$500! for your July 2009 PDP courses fees in Singapore
Register and pay in full by 31st May 2009 (extended up to 18th June).

View All Singapore Courses (Alpha Order)

View All Courses (Alpha Order)*

PDP July Singapore 2009
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July 23 - 25, 2009
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Course Code / Course Title	Date	Level	Instructor(s)	Cost*
Building the Human Capital Base: Essential Resources Practices for Managers (Formerly Essentials of Human Resource Management)	July 23-25, 2009		J. Bruce Tracey	US$2500
Creating Competitive Advantages for Hospitality Businesses: Adopting Customer Lifetime Value Strategy (formerly Customer Equity: Understanding and Managing Your Customer Value) - CLOSED	July 23-25, 2009		Ramon Diaz-Bernardo	US$2500
Demand Management in Evolving Market Channels (Formerly Hotel Lodging and Distribution)	July 23-25, 2009		William Carroll	US$2500
Direct Marketing - CLOSED	July 23-25, 2009		Lisa Watson	US$2500
Leading & Motivating in the Real World	July 23-25, 2009		Robert B. Perry	US$2500

July 27 - 29, 2009
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Course Code / Course Title	Date	Level	Instructor(s)	Cost*
Managerial Behavior & Team Effectiveness	July 27-29, 2009		Robert B. Perry & Gregory X. Norkus	US$2500
Managing Transactional and Transformational HR in the Hotel Industry: Tensions and Trade-offs - CLOSED	July 27-29, 2009		Tan Joo Seng	US$2500
Marketing Management	July 27-29, 2009		K. Douglas Hoffman	US$2500
Strategic Alternatives in the Hospitality Industry: Franchising, Management Contracts, and Ownership (formerly Franchising in the Hospitality Industry) - CLOSED	July 27-29, 2009		Ramon Diaz-Bernardo	US$2500
Strategic Leadership	July 27-29, 2009		Ali V. Kasikci	US$2500

July 30 - August 01, 2009
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Course Code / Course Title	Date	Level	Instructor(s)	Cost*
Competing on Customer Experiences	July 30-August 1, 2009		Stowe Shoemaker	US$2500
Foodservice Management	July 30-August 1, 2009		Gregory X. Norkus	US$2500
Hospitality Product and Service Innovation - CLOSED	July 30-August 1, 2009		Rohit Verma	US$2500
Hotel Revenue Management	July 30-August 1, 2009		Sunmee Choi	US$2500
Strategic Hospitality Management	July 30-August 1, 2009		Toh Thian Ser	US$2500

August 3 - 5, 2009
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Course Code / Course Title	Date	Level	Instructor(s)	Cost*
Planning for Profits: Strategies for Restaurants	August 3-5, 2009		Gregory X. Norkus	US$2500
Project Management For the Hospitality Industry - CLOSED	August 3-5, 2009		Rohit Verma	US$2500
Restaurant Revenue Management - CLOSED	August 3-5, 2009		Sunmee Choi	US$2500
Strategic Financial Management for Hotels (formerly High Performance Financial Management for Hotels)	August 3-5, 2009		Nilanjan Sen	US$2500
Strategic Pricing for Hotels: Leveraging Consumer and Marketing Knowledge to Enhance Revenue (formerly Strategic Pricing for Hotels: Revenue Enhancement through Pricing) - CLOSED	August 3-5, 2009		Stowe Shoemaker	US$2500

* inclusive of prevailing Singapore GST.

PDP Singapore 2009
Apply online

View All Singapore Courses (Alpha Order)
View All Courses (Alpha Order)*

View Courses by Location
Singapore Course Schedule July 2009
Ithaca Course Schedule July 2009*
Brussels Course Schedule July 2009*

*You will be re-directed to the Cornell School of Hotel Administration website.

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